Clay Paste
Clay Paste
In stock
✅ Free shipping from €30
✅ Ordered before 20:00 on working days, delivered tomorrow
✅ Developed with barbers and customers
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Description
Description
Matte clay for texture, grip and definition.
Hold'em Clay Paste adds structure and control with a medium hold and matte finish. The lightweight formula is ideal for modern styles such as crops and messy looks and adds grip without weighing hair down.
Water-soluble and easy to wash out, making it suitable for daily use.
How to use
How to use
Rub a small amount of Clay Paste between your palms and distribute evenly through dry hair. Style with your fingers for a casual, messy look or use a comb for more definition.
Features
Features
• Medium hold
• Matte finish
• Adds texture, grip and definition
• Ideal for crops and messy styles
• Apply to dry hair
• Lightweight formula
• Water-soluble
• Vegan
• Made in the Netherlands
Ingredients
Ingredients
Ingredients (INCI):
Aqua, Euphorbia Cerifera Cera, PEG-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Glycerin, CI 77004, Persea Gratissima Oil, Butyrospermum Parkii Butter, PEG-7 Glyceryl Cocoate, Panthenol, Parfum, Capryloyl/Caproyl Anhydro Methyl Glucamide, Phenoxyethanol, Piroctone Olamine, Benzyl Benzoate, Pogostemon Cablin Oil, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Beta-Caryophyllene
About Hold'em Pomade
About Hold'em Pomade
Hold’em Pomade was born from the collaboration between a barber and an engineer. Not a white-label product from the US or China, but grooming products developed and produced in the Netherlands.
The formulas were tested, refined and improved in Ben’s barbershop together with customers. Only what is genuinely needed goes in.
Practical styling, straightforward formulas and products made for daily use.
Less is more. Styling for the modern man.

Why choose Clay Paste?
Clay Paste is made for men who want control, texture and grip without a heavy or greasy feel. It is ideal for crops, messy styles and natural looks with definition.
The matte finish keeps the hair looking dry and natural, while the medium hold gives enough control for everyday styling. The lightweight formula stays flexible and is easy to restyle.
Its water-soluble formula makes it easy to wash out. In the video below we show how to apply Clay Paste for a matte, natural look.
Hoe gebruik je onze producten?
Werkt super goed, houd het haar goed in model
Clay is prima, makkelijk je haar kunnen stylen, zeker een aanrader.
Top product! Eerste product waar ik echt van denk, Dit werkt!
Aanrader! Gebruik hem iedere dag.
Top product! Ik was eerst zoekende wat ik het beste kon gebruiken voor wat langer haar, maar deze Clay is echt top. Helemaal in combinatie met de Sea Salt Spray van jullie. Vaste klant erbij! Blijf zo doorgaan!