About us

What do you get when you bring a true barber and a clever engineer together? A truly impressive hair pomade. Not a jar imported from America or China with a barbershop name slapped on it. No, something new from the Netherlands. Fully developed in-house. Artisanally crafted, healthy for your hair, and free from animal-derived ingredients.

Of course, this product deserves a bold logo and a strong name. It became Hold’em Pomade. Mats and Ben are thrilled with the result. Ben proudly shares: “It’s easy to apply and smells fantastic. In developing it, we embraced the art of simplicity. This pomade is perfect in its simplicity, under the motto: less is more. It only contains the essential ingredients, and you can rinse it out easily with water. This is the pomade for the modern man!”

Ben knows what he’s talking about. He spends nearly every day in his barbershop and has seen countless pomades come and go. Many are loaded with unnecessary junk, and the good ones are often outrageously expensive. “I wanted to do things differently—something uncommonly good. And together with Mats, we made it happen. Give it a try and experience the difference.”