Give your hairstyle volume and structure with Hold'em Clay Paste

Want a hairstyle that combines volume, texture, and a natural look? Our Clay Paste offers medium hold with a light, matte finish—without weighing your hair down. It's designed for modern, textured styles like crops and TikTok 's more popular "fluffy" hairstyles . Handcrafted in the Netherlands, it's vegan and water-soluble. Discover what it is, why it works, who it's suitable for, and how to use it effortlessly.

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What is it?

The Clay Paste is designed for modern, structured styles like crops. It offers a medium hold , a natural matte finish , and a lighter texture , making it perfect for everyday use—without feeling heavy.

Key Features:

• Medium hold — keeps your style in shape, but restyleable
• Matte finish — no shine, but definition
• Lightweight feel — keeps hair airy, not weighed down
• Water soluble and therefore easy to wash out
• Vegan and locally produced in the Netherlands

Why would you use it?

The Clay Paste is perfect when you want to play with texture and structure without weighing your hair down or making it shiny. The matte finish keeps your hair looking natural, while the medium hold keeps your look in control all day long—without feeling stiff. Its water-soluble and vegan-friendly formula allows you to start every day feeling fresh.

Who is it for?

This Clay Paste is perfect for:

• Men with short to medium length hair who want structure and volume without shine
• Fine to normal hair that you want to style in a light and weighty way
• Men looking for a natural, matte look with the option of restyle
• Those who value vegan products and local craftsmanship

How do you use it?

Step-by-step guide:

1. Make sure your hair is dry.
2. Take a small amount of Clay Paste and rub it warm between your palms.
3. Distribute the product evenly.
4. Style with your fingers for a casual, matte look or use a comb for more definition and detail.

Tip: Start with a small amount of product to maintain that airy, lightweight feel . Add more if needed for extra texture.

Find out for yourself!

Order the Clay Paste today and give your hair instant volume, texture and a natural matte look.